Hoichoi is an over-the-top streaming service that offers Bengali-language films and content. The app, which launched in September 2017, features more than 500 movies, more than 1,000 Bengali songs and more than 80 hours of online series.
It has a wide array of genres. There are comedy, thriller, romance and humor episodes in its library. In addition, it has a number of original shows. Many of these shows are produced by the company itself, and some are by prominent filmmakers. A few of these shows, like the “Mahabharat Murders” and “Khyapar Shohor,” are by Anjan Dutt.
The content can be watched on various devices. Customers can download the app and watch from an internet-connected TV, laptop or tablet. Users can also access the website. Additionally, they can download data packs that allow them to stream free content and use the native app.
While the streaming service is primarily targeted towards fans of Bengali-language films, the company plans to expand its reach into other international markets. It is currently targeting audiences in India, Bangladesh and Southeast Asia, and has plans to target 266 million Bengali-speaking people globally. To increase its market share, the company will focus on local telecom providers for bundling.
Hoichoi’s parent company, SVF Entertainment Pvt Ltd, is based in Kolkata. It is an Indian media company that has made more than 150 movies and television shows. They have also made several short films. With more than 800 films in its catalog, it has the largest collection of Bengali-language entertainment. Currently, it has 13 million subscribers.
The company’s mission is to create demand for Bengali-language content. To help do that, it has launched a Pay Per View (PPV) feature that lets users pay per movie. This has lowered the entry barrier to the app. Moreover, the company has a variety of movies and series, including short films, music and web series.
Along with its free-to-watch movies, Hoichoi also has a subscription plan. For Rs 399, customers can sign up for a 12 month plan. In addition, users can get a Hoichoi top-up card. Those who are willing to pay more can opt for a Premium Plan, which includes the ability to view movies and other content ad-free. These subscriptions are charged to the user’s iTunes account at the time of confirmation. The Premium plan also offers two simultaneous streams. However, users can’t use the Hoichoi premium offer if they’re already subscribed to the company’s paid plans.
The company’s catalog of content is expanding every month. There are more than 200 films with English subtitles in the Hoichoi library. Moreover, the company plans to digitally premiere new films within a short period of theatrical release.
As for their international expansion, the company has plans to enter the Middle East and Bangladesh. Several of their Original Shows are available on MX Player. Meanwhile, they are also introducing children’s content. Some of the titles include Sani Ghosh Ray’s adaptation of the literary classic, “Srikanto.”
Streaming apps like Netflix, HBO Go and YouTube are competing against Hoichoi. But while the latter specializes in film and music, the former has a huge selection of TV series, including some made by acclaimed directors.
